More armchair fans in Premier League than NFL
Followers of the Premier League far outweigh NFL fans on social media, while those who follow the American football franchise are much more likely to make it out to watch the games.
The world’s most famous American football league is crossing the Atlantic with a series of NFL in London fixtures that kicks off on Sunday when the Baltimore Ravens play the Jacksonville Jaguars at England’s national stadium.
With the NFL coming to Wembley, the venue of some of the biggest matches in English football, ausinformer.com has conducted research into how fans follow and support their teams in both the Premier League and the National Football League.
While fans regularly pack the big stadiums stateside, it seems the English clubs have been doing a better job of attracting followers and likes on social media than their American counterparts.
All About the Numbers
The 20 teams of the top tier of English football boast an average of 7.58 million social media followers each across Facebook and Twitter, with giants Manchester United topping the individual clubs’ list with an almighty 86.3m. The Red Devils also lead the way when it comes to the league’s largest home attendances, with Old Trafford bringing in an average of 75,290 supporters for each game played in 2016/17. However, this figure comes in significantly lower than NFL leading Dallas Cowboys’ average attendance of 92,539, with the NFL’s average game attendance of 68,405 almost double that of the Premier League, at 35,805.
Where the American franchise falls short, though, is on social media. The New England Patriots have the highest amount of social media followers of the NFL sides with a respectable 10.2m - though still not a patch on United’s 86m – but the NFL as a whole falls very short, with the average amount of followers per-team standing at a lowly 2.06m, well below the average mark of 7.58m for Premier League clubs.
It’s an interesting set of findings, showing that Premier League fans are more social media-inclined when it comes to following their teams than their NFL counterparts, while the US-based league draws more crowds.
Premier League club Tottenham Hotspur have a healthy social media following but recently failed to get people through the Wembley gates, where they are playing their home games, with an attendance of 23,926 for their Carabao Cup match against Barnsley this week a far cry from the 90,000 potential capacity under the arch.
So, with a total of four international series fixtures being played in London before the end of October, which also features teams like the Cleveland Browns and Miami Dolphins, the scene is set for sell-out crowds and, thanks to the iconic London venues, the NFL could see its clubs get a boost on social media, Premier League-style.